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June 15, 2004

Super Stupid

For the lack of anyone else to blame I’m going to assume this is all Morgan Spurlock’s fault.

Spurlock, of course, is the Rhodes Scholar behind the film “Super Size Me,” a documentary that seeks to demonstrate – hang on to your hats here conspiracy theorists – that eating McDonalds food all day, every day is bad for you. Very bad.

One can only assume that even if there DOES happen to be a small subset of the American population so oblivious to the truth that they have yet to realize large quantities of McDonalds food is detrimental to their health then they are probably too busy suing the cigarette companies for not adequately warning them about the dangers of smoking to see the film anyway.

Spurlock’s genius plan is to suddenly reduce his own athletic lifestyle to 1000 steps a day – theoretically the amount of daily exercise that the average American gets - and to eat nothing but McDonald food for breakfast, lunch and dinner.

Presumably this is because McDonalds has been encouraging us to choose them as the “three-squares-a-day” restaurant? Personally I’ve always viewed McDonalds as portraying itself as a treat, a once-in-a-while alternative for a quick meal but hey, that’s just me.

I won’t even mention that such drastic a change in his personal exercise routine alone would wreak major metabolic havoc regardless of what he was eating...

In the final act of ridiculousness, Spurlock chooses to order the Super-Sized meal any time that someone offers it to him.

This guy must have been a blast in high school: “Hey Morgan, want to jump off a bridge?”

“Well, since you asked....”

Apparently Spurlock feels that in addition to not exercising enough, we’re also helpless to make our own decisions, so easily swayed by the psychological prowess of a McDonald’s employee that we’re powerless to do anything other than obey their every suggestion.

And maybe that’s what bugs me about Morgan Spurlock – the fact that he clearly considers us so stupid that we need him to point out the obvious. Perhaps if his philanthropic streak continues he could use his superior intellect to warn us next about the dangers of loaded guns or, say, jumping off cliffs. I know I feel safer with rocket scientists like him on the job looking out for me.

Why am I so bitter? Because now, having just gotten back from McDonalds where I really wanted 610 calories worth of french fries ( as I am want to do from time to time) I was told that they no longer have Super Size Fries. And as disappointed as I am in McDonalds for kowtowing to some idiot with a camera instead of defending the truth – that in a free-market economy consumers can to choose whatever the hell they want for food, even if it’s bad for them – I’m more annoyed at Spurlock for leaving me no choice but to order two large fries instead.

Yes, I know it’s bad for me. And I didn’t even need Morgan Spurlock’s help to figure that out.

This Essay © 2004 Lee Totten