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JULY 30, 2002

Better Off Dead

I have come to realize that there is one major obstacle standing between my column and worldwide syndicated success. Well, actually there are dozens - the premium value placed on newspaper space, the dirge of submissions the major syndicates receive on a daily basis, the reluctance of most editors to run anything new.... But those I was already aware of and, in fact, they're common to most of the creative projects I undertake. Rejection, after all, is the sum total of my life's work.

This new problem, however, is unique to syndication alone. And it's a doozy. It has suddenly become clear that there is one major difference between me and most the successful syndicated columnists against which I someday hope to compete:

Namely, I'm still alive.

Seriously - Ann Landers, Dear Abby, Erma Bombeck - all dead. The comics page? Peanuts, Dick Tracy, Blondie. Equally as dead. It would almost seem as if you have to be pushing petunias just to stay ahead in the competitive syndication market.

I mean, I love my art and all, but the whole death thing is a commitment I'm not quite ready for.

A good friend of mine who is syndicated cartoonist once tallied up the comic strips written by dead folks or siblings of dead folks in a paper that claimed not to have room for him. Dead people took up a whopping 70 percent of the page.

Don't get me wrong - I'm not begrudging the dead folks. It would be my greatest joy to know that long after I pass on to whatever afterlife awaits me, my column could still be entertaining people and making money for my children. I'm just saying that when one is trying to muscle out a dead person for space in a newspaper, well, the deceased tend to be the sentimental favorite.

At least in the music business the dead get out of the way to make room for new acts. Yes, of course music has its share of after-death successes - even middling musicians are revered just for boarding the wrong plane, or shooting smack one too many times. But eventually, after a tribute concert and an album of previously unreleased tracks that, were the artist alive, would have been unceremoniously panned by fans and critics alike, the artist does enters the pantheon of rock and roll legends but disappears from MTV. In music, our fear is not competing against dead people, but competing against the next pre-packaged 17-year-old-girl.

But in newspaper syndication - geesh. As if it wasn't tough enough competing against Ann Landers when she were alive.... I mean, how do you argue that you should replace Ann in a newspaper without appearing to be taking advantage of the fact that she happens to have recently passed. People don't like grave robbers or gold diggers and attempting to elbow the deceased out of a job is reminiscent of both.

Don't think it hasn't crossed my mind to fake my own death to see it could boost my career. Even posthumously, the most I could hope for is that someone would hawk the seven of you who read this column a compilation of writing or a CD or something. So in the end I'd be upsetting a lot of people in order to clear a measly $24 or so.

Heck, I think I have that much in empty diet Coke cans piled up in the garage.

So instead I'll attempt to walk a fine line - trying to promote myself without pointing at all the corpses littering the newsprint. It's kind of like tying to ignore the elephant in the living room but….

At least Dave Barry is still alive and healthy. I should be grateful that I can keep picking on him.


This column © 2002 Lee Totten.