> Back to Archive Main Originally Published:
OCTOBER 23, 2001

Forward This, Sparky

I'm pretty sure when Ray Tomlinson sent the world's very first email back in 1971 that he never intended for this medium of electronic communication to become the cyber-equivalent of your drunk uncle Charlie at family gatherings - rife with bad jokes, bad advice and, at times, just plain annoying.

Obviously there are a lot of great things about email - I can keep in touch with old friends, I can tell my music fans about my shows in a timely fashion. Heck, all 3 of you who get this column receive it via email. Well, maybe 2 - I think dad prints it out for mom.

But there's also something about email that causes normally sane, rational people to lose all contact with their own common sense. It mysteriously drives them to forward large quantities of useless drivel to EVERYBODY in their address book.

Now before you get all defensive, I'm not talking about occasionally sending a joke to a few people you think might have a genuine interest in it. But if at least once a day you find yourself forwarding something that requires you to open four windows to see and has a headline like "FW: You gotta read this" or "FW:FW:FW: This is SO true!" I'm going to let you in on a little secret: you're pissing off your friends.

If at least once a week you forward emails to everyone in your address book that contains information about a "New Virus Warning" you're STILL pissing off your friends - at least the ones who know anything about computers.

And if you've ever sent more than ONE of the emails that promise a $5000 trip voucher to Disney World to everyone who gets it, or a pop-up gift certificate from Outback when you forward is to five of your friends, you should just cancel your AOL or WebTV account now.

Did the window pop up? Did you get that big check? Exactly.

Forwarders aren't inherently bad people - they would never call all their friends and leave five separate messages a day on their answering machines with new jokes or psychic predictions of doom because they know their friends would think they were nuts. But for some reason when it's in an email they feel the need to send it to everyone they know.

Now I understand that a lot of times the intentions of these pathological forwarders are good. They're genuinely concerned and want to help their friends avoid nasty viruses that will, um, "erase their whole hard drives." So to those folks, here's a few things to keep in mind.

  • Real alerts come from companies like Symantec and Norton and are sent directly to network administrators, not forwarded from your friends. The alerts include a link to the company websites which details the virus and the fix.

  • Fake alerts say things like "AOL and Microsoft agree that it's the worst ever" even though most people know that AOL and Microsoft would never agree on anything.

  • Real alerts tell you to never open any email attachments labeled .exe or .vbs unless you KNOW what they are.

  • Fake alerts tell you never to open any email TITLED "(fill in the blank)".

Post-September 11th, of course, it's no longer virus warnings and bad jokes - its warnings about future terrorist attacks and rabidly jingoistic essays that call into question your right to be an American if you don't send them to all your friends.

C'mon people - do you really think that if there was a specific terrorist threat you'd hear about it through email or from your government itself? (Postal employees in Washington need not respond.) Certainly CNN would have it every five minutes.

And if you feel that you're a better American than me because you forward half-cocked, illogical patriotic essays that imply it's time all of us in this country believe in your religion and share your enthusiasm for exclusion, isolationism and blindly loyalistic submission to our political leaders, then god bless you. Just remember, in the end these essays are really designed to play you as a patsy and propagate themselves by appealing to your heightened sense of patriotism.

But they're still just junk - the internet equivalent of high-interest rate credit card offers, telemarketing phone calls during dinner and door-to-door solicitation.

So next time you get some "too-good-to-be-true" offer in your inbox, or another virus warning from your computer-illiterate grandmother, or some stupid sentimental anonymous essay that begs you to forward it to everyone you know, just delete it.

I'm sure it'd make Ray Tomlinson a happier man.

This column © 2001 Lee Totten