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FEBRUARY 13, 2001

Love, Inc.

I'm sure it's no coincidence that it arrived so close to Valentine's Day - a small, nondescript envelope from The Relationship Company, tagline "When Love Needs A Strategy." It was addressed personally to me - well, to resident anyway. And while technically I don't RESIDE in the post office box, I am the box holder which makes me the closest thing to the resident.

So I open the envelope to find a letter that begins "Dear Single Friend:" Rapture! All these years of searching and I've finally got a friend! My friend even has an office in the town next to me, a business reply address in the same state and a bulk rate postage stamp from Sioux City Iowa! I can even call my FRIEND toll-free!

My friend tells me in the letter that I've been putting everyone else ahead of myself. I barely give myself the time or the opportunity to "meet that special person who can help you begin enjoying the finer things in life again."

They astutely point out that dating in the 90's is a lot different than it is on TV, in the movies and in romance novels. I think my friend is correct, even if they don't realize that it's no longer the 90s and that TV, movies and romance novels are both fictitious and designed to be dramatic works. But hey - they're from Iowa.

My friend even offers to help me find that special someone. They even suggest an eight-step solution. Among the highlights:

  • "Step 4. The Magic: Usually in a matter of only a few weeks, we will contact you with a match."

Wow - I can find someone significant through no effort of my own! and imagine that magical moment - the phone call, the "Mr. Totten, we've found someone!" Wonder if I'll hear violins.

  • "Step 6. The First Date: You're finally on your way to personal fulfillment. Enjoy it!"

Yes, because as I've learned time and time again, it's best to seek your own personal fulfillment in another person. That's a formula for success.

  • "Step 7. The Reviews: We will contact you to find out exactly how everything went, evaluate your situation, and make recommendations about the next step."

Yikes - and I thought reviews of my music were a little personal sometimes. "Well, Lee wasn't a great kisser, but he did have really big feet...."

  • "Step 8. The Next Step: Here's where we help you decide what to do next, and when."

Geez, if after three decades on this planet I can't decide for myself what to do next and when then truthfully, it's no wonder that I'm single.

My friend then tells me that if I've read this far that I have a serious attitude towards relationships and am willing to do it right. That or I need a column idea. Or maybe I just enjoy platitudes designed top make me feel better about using their cheesy service.

The survey looks like it was photocopied off of the registration form for my new CD burner - well, except that I can choose what interests I would like to share with someone - Competitive Sports, Outdoor Pursuits, Cultural Activities, Dancing, Music or Other.

And then there's this paragraph that, quite honestly, I feel compelled to print in its entirety, with their emphasis and capitol letters. Read it slowly and read it twice:

"When we gaze at someone in a GREAT RELATIONSHIP we often think they have something we don't. We are led to believe that only a few of us have the stuff it takes to be in a great relationship. Only a FEW of us will ever become famous, save a life, make a million dollars, or maybe even hit 70 home runs, but EVERY SINGLE ONE OF US is asked to be a leader, a captain or a hero in our regular lives. We don't admire a great relationship to marvel at how fortunate someone else is in their life. We admire a great relationship ONLY to remind ourselves what is possible in our own."

This inspirational message brought to you not by the Buddha, but by my new friend at The Relationship Company, tagline: "When love needs a strategy."

Maybe that IS what I need - a strategy. I'll put together a business plan for wooing my future companion, raise some venture capital (hey man - dinners out can get pricey), do some advertising (too bad the Superbowl is over) and be on the road to a happy, fulfilling, lifelong relationship....

Well, at least until the relationship fails to meet investor expectations.... then it may be time for some relationship downsizing.

"Sorry honey, it's just not gonna work - the investors were expecting you to at least keep a toothbrush at my place by now...."

This column © 2001 Lee Totten