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OCTOBER 24, 2000

PopTechnoPhobia

When it started, John was in love.

He had always had a passion for computers - he was one of the first people I knew who owned one. He began programming back in junior high school. A few years later he discovered bulletin board systems - the interactive predecessor to the modern internet. By college he was a regular user of newsgroups - a loose collective of university students and computer whizzes around the world that traded information via email.

Now there he was, just after college, excited about something called the world wide web. It was going to be cool, it was going to be revolutionary, it was going to totally change the way we got our information.

For John to be excited about something new was, well, pretty normal. This is the same guy who bought most of his high-tech gadgets long before most of us had even heard of them. His car has so many gizmos in it that there is no room for passengers. He's always preferred Linux over Windows on his computer. He's also the only guy I know who has a Global Positioning System receiver in his automobile.

For the uninformed, GPS units allow you to know exactly where you are on this earth to within sixty feel of absolute by taking a series of readings off of the numerous stationary satellites orbiting the planet. Combine this with software that includes maps so detailed they can tell you what street you are on and which gas station you will pass next and you have what John has called the ultimate "nerd navigation".

So he was all excited about this world wide web thing at a time when most people had never even heard the phrase "dot com." He even convinced me to do a website for my music and he did all of the programming for it.

Fast forward five years. The web has indeed revolutionized the transfer of information, creating a uniquely interactive medium unlike any other that's come before. Every mom and pop store has a website, every man, woman and child has a homepage. Like most people, I've learned to design my own web pages.

But John is no longer in love. The desire he felt for the web has cooled. While graphics get flashier and flashier, John uses a primarily text-based web browser - one that displays no images. While even my mother wanders the web and uses email on a semi-regular basis, John barely surfs the net and rarely emails anymore. In fact, he's become downright crotchety about the "information superhighway".

"I hate buzzwords" he'll grumble. "I hate Flash and Shockwave," he scowls. "There's too many people on the 'net" he sighs.

And I realize that, for John, part of the fun of the internet was its exclusivity. It was like having a membership to a private club. Like most techno-minded people, John liked being in the know. Now the extensive saturation of the web has taken the knowledge that he had and disseminated it to the masses. Even people who couldn't tell you both the democratic and republican nominees for president are well versed in html, ftp, tcp/ip and more. What began as a grand exploration into the unknown has now been converted into a theme park filled with ugly tourists and bratty kids. Mainstream virtual storefronts have all but obscured many of the creative, independent voices that first gave the web it's identity as a renegade collection of nerdy free spirits and geniuses on the fringe of society.

Quite frankly John doesn't want to deal with all the tourists or the bratty kids. Yeah, he was in love when it started. But that's over now - overrun by the masses. He'd rather talk about something less-mainstream, less buzzworthy.

"Did you know that they've launched more GPS satellites?" he inquires. "Did I tell you that I'm ditching Linux because it's become too commercial?" he asks.

Of course I didn't. I've been too busy on the web.

This column © 2000 Lee Totten